The Masterclass

  • 11-Module online Masterclass to Learn the practical steps to transform your idea into a startup
  • Weekly live webinars where Chinedu Echeruo will answer your individual questions
  • Downloadable worksheets and templates
  • Recorded Modules that can be watched anytime
Watch Intro Video

Welcome

Why you should take the Masterclass

Find Product-Market-Fit. Faster with less risk.

Early-stage product development can make entrepreneurs feel like they are lost in a jungle. "Is my idea good enough?", "How do I find passionate early adopters?", "What features should I build first?"

It doesn't have to be that way.

As a founder, you also have to do something you've never done. Many early-stage entrepreneurs waste so much time doing the wrong thing, for too long, twice.

There has to be a better way.

This Masterclass will walk you through every single step of the process of launching your product using a scientific process, so you never feel overwhelmed, lost, or stuck.  


What is unique about this Masterclass?

We spent two years combining the best startup insights of 100+ entrepreneurs and experts with our experiences launching award-winning technology companies to create a comprehensive product development process. You will learn how to get breakthrough results with a systematic, scientific, and efficient product development process to launch your own startup.

What you will learn

We will teach you how to

• Adopt an Entrepreneur's Mindset

• Launch your minimum viable product (MVP) in 100 Days

• Find Product-Market-Fit in 6 months

• Increase your success rate

• Save money and time, most founders waste

Masterclass curriculum

  • 2

    MODULE 2 - IDENTIFY CUSTOMER AND JOB STORIES

    • Overview

    • First principles to design a system that has life

    • Cognitive blind spots and the scientific process

    • Module 2 - To do Worksheet

    • WRITE DOWN THE STORY & PERSONA

    • Go deeper

    • Take a step

    • UNDERSTAND JOBS-TO-BE-DONE FRAMEWORK AND JOB STORIES

    • Take a step

    • Go deeper

    • SHARE IDEA WITH TRIBE & FRIENDS

    • Take a step

    • CREATE SCREENING QUESTIONNAIRE

    • Take a step

    • LEARN HOW TO INTERVIEW CUSTOMERS

    • DRAFT INTERVIEW QUESTIONS

    • Take a step

    • Take a step

    • POST QUESTIONNAIRE

    • Take a step

    • DECIDE ON WHO TO INTERVIEW & SCHEDULE INTERVIEWS

    • INTERVIEW CUSTOMERS

    • Take a step

    • LIST EVENTS TIMELINE AND FOUR FORCES

    • LIST JOB STORIES

    • Go deeper

    • Take a step

    • POLL CUSTOMERS & PRIORITIZE JOB STORIES

    • POLL CUSTOMERS & PRIORITIZE OUTCOME STATEMENTS

    • ANALYZE RESULTS

  • 3

    MODULE 3 - RECRUIT BOARD OF THE BELOVED AND MASTERMINDS

    • BUILD A BOARD OF BELOVED CUSTOMERS

    • Take a step

    • Go deeper

    • RECRUIT MASTERMINDS & ADVISORS

    • Go deeper

  • 4

    MODULE 4 - CREATE LEAN BUSINESS PLAN

    • DEFINE CUSTOMER & JOB STORIES

    • Take a step

    • LIST CUSTOMER'S HABITS

    • Take a step

    • DRAFT UNIQUE VALUE PROPOSITION & THEORY OF CUSTOMER

    • Go deeper

    • EVALUATE MARKET & COMPETITORS

    • Go deeper

    • CREATE LEAN BUSINESS PLAN

    • Take a step

    • Go deeper

  • 5

    MODULE 5 - CONCEPTUALIZE MVP & CORE LOOP

    • UNDERSTAND GAMES & HABIT LOOPS

    • Take a step

    • Go deeper

    • DEFINE HIGH-LEVEL MVP CONCEPT

    • Take a step

    • Go deeper

    • CREATE USER NARRATIVES, NOUNS & VERBS

    • Take a step

    • Go deeper

    • DESIGN A HABIT LOOP

    • CREATE JOB STORY MAPS

    • Take a step

  • 6

    MODULE 6 - DESIGN RELATIONSHIP PATHS

    • UNDERSTAND PIRATES METRICS AND PATHS

    • Take a step

    • Go deeper

    • LIST PATHS

    • Take a step

  • 7

    MODULE 7 - SET UX, VISUAL DESIGN AND DRAFT MESSAGES

    • LEARN ABOUT MESSAGE PSYCHOLOGY

    • Take a step

    • Go deeper

    • RESEARCH UX APPROACHES

    • Go deeper

    • CREATE WIREFRAMES

    • Go deeper

    • CREATE CLICKABLE PROTOTYPE

    • Go deeper

    • SELECT TEMPLATES & DESIGN PAGES

    • Go deeper

    • DRAFT MESSAGES & SET TIMING

    • Go deeper

  • 8

    MODULE 8 - CREATE PRODUCT DEV. ROADMAP

    • DEFINE FUNNEL, CAPTURE METRICS & DASHBOARD

    • Take a step

    • Go deeper

    • MINIMUM VIABLE/REMARKABLE PRODUCT

    • BETA LAUNCH

    • Go deeper

    • PUBLIC LAUNCH

    • GROWTH & LEARNING

  • 9

    MODULE 9 - BUILD & LAUNCH MVP

    • DEPLOY CODE CONTINUOUSLY WITH FEEDBACK

    • Go deeper

  • 10

    MODULE 10 - BEGIN SYSTEMS LEARNING

    • WHAT IS TRUTH AND HOW DO YOU FIND IT?

    • UNDERSTAND THE SCIENTIFIC PROCESS

    • Go deeper

    • IMPROVE UX JOURNEY (PATH)

    • Go deeper

    • IMPROVE FEATURES (OUTCOMES)

    • Go deeper

    • RUN OPTIMIZATION EXPERIMENTS

    • Go deeper

    • HOW TO USE YOUR IMAGINATION

  • 11

    MODULE 11 - BONUS - DESIGN YOUR TEAMS FOR EXECUTION & LEARNING

    • ATTRACT TEAM OF SUPERFRIENDS TO EXPLORE OPPORTUNITY

    • Go deeper

    • Take a step

    • SET MEETING TIMES AND OKRs

    • Go deeper

    • Take a step

Instructor

Dreamer

Chinedu Echeruo

Chinedu, a serial entrepreneur, believes that individuals, empowered by imagination and information, can solve virtually any problem. He founded the pioneering travel app HopStop (Apple acquired HopStop) that helped millions of users navigate public transportation in major metropolitan areas around the world. Chinedu has been featured in media including Bloomberg, Fortune, Wall Street Journal, New York Times, CNBC and more. Chinedu was also a core member of the investment team at AM Investment Partners, a $500 million volatility-driven convertible bond arbitrage hedge fund. Prior to completing his M.B.A., he spent several years in the Mergers and Acquisitions and Leveraged Finance groups of J.P Morgan Chase where he was involved in a broad range of M&A, financing and private equity transactions. Chinedu holds an M.B.A. from the Harvard Business School and B.S. in Finance and Accounting (Honors) from Syracuse University.

Some of the feedback we've received

Our community was raving

Darby Millar @ WeWork Labs

"Cannot thank you enough for coming to speak with our founders. Our community was raving about you after you left. I am excited to circulate the material you shared with our Lab."

Dynamite!

Adrian Cole, Founder @ Gritly.co

"I could go on about why but this is like discovering DYNAMITE for me. I give you a lot of the credit as that implicit bias you pointed out. Letting go of that propensity to build for just a day revealed all this. Truly is. Now facing, a new set of real challenges around systematizing everything and making it a seamless experience. Very well on the way. Thank you again."

"highly recommend him to founders looking to save both headache and heartache on their journey's"

Avish Bhama

I worked with Chinedu for several months to get coaching and advisory for helping us get to product market fit. He has an immensely detailed understanding of early stage companies pre-product companies, founder psychology, and market validation methods. My experiences working with him on this were incredibly helpful - both for me personally as a founder, as well as for getting our company moving in the right direction and making tractable progress towards product market fit. I'm grateful I had these experiences with Chinedu and highly recommend him to founders looking to save both headache and heartache on their journey's.

Masterclass taught to Founders at

Bonus materials

  • Trello Templates

    Get easy to follow templates that walk you through the practical steps to transform your idea into a startup.

  • Curated videos from experts

    Watch a curated list of videos from other experts that further explain each step.

  • Weekly "Ask me anything" sessions

    Do you still have questions? Bring them to a weekly live 1-hour Q&A session with Chinedu Echeruo.

Watch Intro Video

What you'll get for free in Module 1

Module 1 - Contents

Get resources on how to improve your mindset for entrepreneurship and a downloadable playbook on how to bring your idea to life!

  • Introduction to the School of Alchemy

  • Resources to improve your mindset for entrepreneurship

  • Downloadable webinar and playbook on how to bring your idea to life

FAQ

  • Why are you launching an online startup school?

    As we begin the decade of the Roaring 20's, I've decided to pursue my passion for teaching and broaden how we share our company's expertise with entrepreneurs. Our typical engagements may be out of the price range for early-stage founders. So we've decided to launch an online Startup school as a good hybrid model – helping more entrepreneurs with more personal interaction and help, but at a lower price point. Keeping true to the agile methodology, we'd like to keep our first class small by limiting the class to 25 aspiring early-stage founders.

  • How much does the Masterclass cost? 

    This Flagship Masterclass is priced at $2,500 for 1 year or $250 per month for full access to the all the modules . The first module is FREE and in it we share lessons and our complete playbook in a webinar called "How to bring your idea to life". You can watch the video on any device and download all the free content.

  • How long is the Masterclass and what will I learn?

    The Masterclass, contains 11-modules covering the detailed steps on how to transform your idea into a startup. There will also be weekly live “Ask Me Anything" webinars where I will answer your individual questions. Go at your own pace.

  • When is It? 

    The Masterclass started on Thursday, Mar 5, 2020 and will continue every Thursday at noon EST/9am PST.

  • Who is this for (or not for)? 

    This Masterclass is ideal for aspiring founders with or without an idea. You don't have to know how to code or be a "techie".

  • Will I be able to interact and learn from other founders?

    Yes. You will also be invited into a private LinkedIn group community for founders who take this masterclass. In the online group you can chat and meet other founders to share ideas, motivation, and opportunities to co-create.

  • Do you offer a full money-back guarantee?

    Yes. We know if you do the work and follow our step-by-step methodology, you will, without a doubt, be empowered to make your story come true. If not, we guarantee all your money back. I believe in the effectiveness of our methodology and stand behind it 100%.

Pricing options

We'd like to keep our first class small by limiting the class to 25 aspiring early-stage founders.

Full money-back guarantee

  • Full money-back guarantee

    We guarantee all your money back, if you are not blown away by the value you get in this Masterclass. We believe in the effectiveness of our methodology and stand behind it 100%.

Interested in our future courses?

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