Module 2

  • Online module to teach you the practical steps on how to find and interview customers
  • Weekly live webinars where Chinedu Echeruo will answer your individual questions
  • Downloadable worksheets and templates
  • Recorded Modules that can be watched anytime
Watch Intro Video


Why you should take the Module

Learn the most effective ways to identify the unmet needs of your customers

"What problems do my customer's need help solving?", "How do I find passionate early adopters?", "What features should I build first?" This Module will walk you through every single step of the process of identifying the customers you should speak to, where to find them and what to ask them during your interview.  

What is unique about this Module?

We spent two years combining the best startup insights of 100+ entrepreneurs and experts with our experiences launching award-winning technology companies to create a comprehensive product development process. You don't want pockets of advice and help.  You want a step by step and systematic roadmap to identifying the unmet needs of your early adopter customers.

What you will learn

We will teach 

• How to craft the right interview questions

• How to create an effective questionnaire

• How to screen and only speak to the right early adopters

• What to ask them during the interview

• Save money and time, most founders waste

Module curriculum

  • 1


    • Overview

    • First principles to design a system that has life

    • Cognitive blind spots and the scientific process

    • Master To-do List

    • Module 2 - To do Worksheet


    • Go deeper

    • Take a step


    • Take a step

    • Go deeper


    • Take a step


    • Take a step


    • Take a step

    • Go deeper



    • Take a step



    • Take a step


    • Take a step

    • Take a step

    • Take a step



Chinedu Echeruo

Chinedu, a serial entrepreneur, believes that individuals, empowered by imagination and information, can solve virtually any problem. He founded the pioneering travel app HopStop (Apple acquired HopStop) that helped millions of users navigate public transportation in major metropolitan areas around the world. Chinedu has been featured in media including Bloomberg, Fortune, Wall Street Journal, New York Times, CNBC and more. Chinedu was also a core member of the investment team at AM Investment Partners, a $500 million volatility-driven convertible bond arbitrage hedge fund. Prior to completing his M.B.A., he spent several years in the Mergers and Acquisitions and Leveraged Finance groups of J.P Morgan Chase where he was involved in a broad range of M&A, financing and private equity transactions. Chinedu holds an M.B.A. from the Harvard Business School and B.S. in Finance and Accounting (Honors) from Syracuse University.

Some of the feedback we've received

Our community was raving

Darby Millar @ WeWork Labs

"Cannot thank you enough for coming to speak with our founders. Our community was raving about you after you left. I am excited to circulate the material you shared with our Lab."


Adrian Cole, Founder @

"I could go on about why but this is like discovering DYNAMITE for me. I give you a lot of the credit as that implicit bias you pointed out. Letting go of that propensity to build for just a day revealed all this. Truly is. Now facing, a new set of real challenges around systematizing everything and making it a seamless experience. Very well on the way. Thank you again."

"highly recommend him to founders looking to save both headache and heartache on their journey's"

Avish Bhama

I worked with Chinedu for several months to get coaching and advisory for helping us get to product market fit. He has an immensely detailed understanding of early stage companies pre-product companies, founder psychology, and market validation methods. My experiences working with him on this were incredibly helpful - both for me personally as a founder, as well as for getting our company moving in the right direction and making tractable progress towards product market fit. I'm grateful I had these experiences with Chinedu and highly recommend him to founders looking to save both headache and heartache on their journey's.

Masterclass taught to Founders at

Bonus materials

  • Trello Templates

    Get easy to follow templates that walk you through the practical steps to transform your idea into a startup.

  • Curated videos from experts

    Watch a curated list of videos from other experts that further explain each step.

  • Weekly "Ask me anything" sessions

    Do you still have questions? Bring them to a weekly live 1-hour Q&A session with Chinedu Echeruo.

Pricing options

Only 25 Seats available for this Pilot Course.

Full money-back guarantee

  • Full money-back guarantee

    We guarantee all your money back, if you are not blown away by the value you get in this Masterclass. We believe in the effectiveness of our methodology and stand behind it 100%.


  • Why are you launching an online startup school?

    As we begin the decade of the Roaring 20's, I've decided to pursue my passion for teaching and broaden how we share our company's expertise with entrepreneurs. Our typical engagements may be out of the price range for early-stage founders. So we've decided to launch an online Startup school as a good hybrid model – helping more entrepreneurs with more personal interaction and help, but at a lower price point. Keeping true to the agile methodology, we'd like to keep our first class small by limiting the class to 25 aspiring early-stage founders.

  • How much does the Module cost? 

    This Module is priced at $300 for 4 weeks of full access to the online course materials.

  • How long is the Module and what will I learn?

    The Module will take you 4 weeks to complete but you can go at your own pace.

  • Who is this for (or not for)? 

    This Module is ideal for aspiring founders who want to increase their chance of success by picking the right idea.

  • Will I be able to interact and learn from other founders?

    Yes. You will also be invited into a private LinkedIn group community for Startup School of Alchemy entrepreneurs. In the online group you can chat and meet other founders to share ideas, motivation, and opportunities to co-create.

  • Do you offer a full money-back guarantee?

    Yes. We believe in the effectiveness of our methodology and stand behind it 100%. We guarantee all your money back if you are not blown away by the insights and resources we give you to make your entrepreneurial story come true.

Pricing options

We'd like to keep our first class small by limiting the class to 25 aspiring early-stage founders.

Interested in our future courses?

Add your email to our mailing list to get the latest updates.